Puff - leading brands in children and men's wear in India. The Company behind them all - Mehta Garments Pvt. Ltd. The company is exposed to global standards in quality, technology, marketing and branding.
Launched in 1989, Puff is the flagship brand of the company. A brand that is youthful, stylish, vibrant and with an attitude. The focus of the brand is 4-28 years segment. The power brand enjoys a leadership position in the premium menswear and children wear. In this segment. Puff Jeans is the largest selling denim brand in India. The brand's product line includes jeans, Trousers, Casuals and Cargos.
With a distribution network of 12 distributors and over 300 retailers & chain stores the brand has incomparable penetration into the domestic market. The "Fashion" range in the Puff brand is constantly innovating. Each collection is exciting and different in washes, treatments and styles. The R & D team works on over 300 designs a year from which few are selected to form the new season stylish collection. A style that is hot, international, contemporary and truly trendy. The garment here is made to look worn out through various processes without diminishing the strength of the fabrics.
The advertising strategy for Puff is 'International' and 'youthful'. The creative idea is based on insights derived from the lives of the youth. The print and outdoor campaign accentuates the product offering and is set up in fantastic locations, adding a luxurious tone to the brand image and product. The advertising expense last year was over 14 Lacks.
VISION:
To be a World Class Business Enterprise, Creating Values, Excellence in Every Business and products to Consumers and Society.
MISSION:
To exceed our customers' expectations in quality, delivery, and cost through continuous improvement and customer interaction.
CORPORATE PROFILE:
Puff, Awaacs - leading brands in children and men's wear in India. The Company behind them all - Mehta Garments Pvt. Ltd. Incorporated in 1989, Mehta Garments Pvt. Ltd. today is amongst the few large branded apparel manufacturers in India. The company with sales in Asia and Middle East manufactures and markets branded jeans, casuals, cargos and trousers for men.
Our product line consists of:
- Jeans
- Cotton Trousers
- Capris and Cargos
- Non-Cotton Trousers
The company began as a manufacturer of men's wear and children wear. The company is exposed to global standards in quality, technology, marketing and branding. In 1989, the company introduced "Puff" the first denim brand created in India. Today "Puff" is one of the most successful and widely recognized brands in the Indian apparel industry.
Innovation has been the hallmark of Mehta Garments Pvt. Ltd. A marriage of design and technology, the company has constantly introduced new fits, finishes and fabrics. The company's own R & D team working strongly with designers is continually innovating - creating an electrifying array of product lines in a variety of fabrics, washes and cuts, using the latest technology and processes. The company's own manufacturing and processing set up enables it to have a speedy ‘go-to-market' time frame - from design to production.
"Fashion" with "Excellence" is the cornerstone of each collection introduced by the company. The company's strong fashion forecasting and trendsetting abilities have created brands which are vibrant, trendy and with an attitude. Each brand has been carefully crafted keeping in mind specific market segments. The trendiest collections are backed by a strong retail and distribution network. The company's extensive reach has been built in a strategic and planned manner over the years.
MANUFACTURING
The success of Mehta Garments Pvt. Ltd. can be attributed to a great extent to its Manufacturing capacity. From sourcing to finishing every aspect of the company's manufacturing has added to its success and achievements. With 2 units, an annual capacity of 3.5 lakh pieces, over 150 employees, the latest technologies in jeans and cotton manufacturing, the company's ability to innovate in manufacturing enables it to quickly go from design to market. The company has planned out strategies for growth in manufacturing capacities to meet the growing markets for its brands.
DIRECTORS
Mehta Garments Pvt. Ltd. is led by a family of first-generation entrepreneurs each of them having over a decade of experience in the textiles and branded apparel business.
Mr. Sumermal M. Mehta - Managing Director
Born in 1955, he decided to join the business at early age after completing graduation. He learnt the business on the job and spearheaded the groups' foray in to branded apparel business. A keen student of finance and a hands-on manager, he heads the finance functions and is responsible for the overall management of the affairs of the company.
Mr. Prakashchandra M. Mehta - Managing Director
Born in 1958, he also decided to join the business at early age after completing graduation. He learnt the business on the job and leads the marketing functions of the company. He was instrumental in launching the new brands of the company. An avid traveler and field person, he keeps a keen eye on the latest trends in Domestic and International fashion.
Awards and Achievements
- 1996 - Puff - Brand of the year - Gujarat Garment Manufacturing Associations (GGMA)
- 1999 - Puff - Best Collection and Stall Design - Gujarat Garment Manufacturing Associations.
- 2001 - Puff - Best Brand - Gujarat Garment Manufacturing Associations.
- 2003 - Puff - Artistic Stall Design of the year - Clothing Manufacturing Associations of India.
Milestones
Brands
Launched in 1989, Puff is the flagship brand of the company. A brand that is youthful, trendy, vibrant and with an attitude. The focus of the brand is 4-28 years segment. The brand enjoys a leadership position in the premium menswear in this segment. Puff Jeans is the largest selling denim brand in India. The brand's product line includes jeans, Casuals, Cargos and Trousers. With a distribution network of 12 distributors, over 300 retailers & chain stores the brand has incomparable penetration into the domestic market.
The "Fashion" range in the Puff brand is constantly innovating. Each collection is exciting and different in washes, treatments and styles. The R & D team works on over 300 designs a year from which few are selected to form the new season stylish collection. A style that is hot, international, contemporary and truly trendy. The garment here is made to look worn out through various processes without diminishing the strength of the fabrics. The advertising strategy for Puff is 'International' and 'youthful'. The creative idea is based on insights derived from the lives of the youth. The print and outdoor campaign accentuates the product offering and is set up in fantastic locations, adding a luxurious tone to the brand image and product. The advertising expense last year was over 14 Lacks.
EXPORT IMPORT OPPORTUNITIES
We are constantly engaging in exploring any export or import opportunity in Readymade Garments. Interested parties are encouraged to email us for any queries.
OTHER SERVICES
Apart from the core manufacturing of Readymade Garments, we are involved in an array of activities which includes
- Job work of Stitching
- Job work on Embroidery Machines
SOCIAL SERVICES
Profits are not our only motives. We believe in being active socially and helping the needy in whatsoever way we can.